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Paula's Choice

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Located in the bustling International District of Seattle, USA, Paula's Choice manufacture and distribute top quality skincare products to the world over. The Paula's Choice ethos is simple; to offer non-irritating, high-end skincare to the masses, which isn't tested on animals and doesn't leave an oily residue or carry an unpleasant fragrance.

The Paula's Choice brand started with a commitment to bringing skincare education to the masses; to this day, that philosophy remains at the heart of the company. Founder Paula Begoun aims to help every consumer find the best products for their skin, and she's certainly a woman in the know: having written twenty best-selling books on beauty and skincare, Paula has most certainly earned the title of a skincare expert. Her personal struggles with acne and eczema from a young age inspired Paula to create a gentle, yet effective, skincare brand - and so, Paula's Choice was born.

Shop Paula's Choice online in the UK at The Hut now, with free UK delivery available.

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