We spend a whopping third of our lives sleeping, and we’re sure you’ll agree getting a wholesome nights sleep can be crucial for productivity and mood. So whether you’re just climbing into bed for 40 winks or it’s lights out until tomorrow, in homeware’s range of bedding and soft furnishings have been meticulously designed with your needs (as well as interiors) in mind.
To get an understanding of all that went on behind the scenes when launching in homeware, we sat down with designer Siobhan Brown, the brains behind the brand for a chat about all things quality and design.
How does the in homeware collection differ from other brands in terms of quality and price?
All of our homeware has been specified to incorporate style and quality. We don’t offer any duvet covers in less than 100% cotton 200 thread count, our filled bedding range caters to all types of people from anti-allergy to natural and synthetic fillings. The towels come in a super soft cotton and an Egyptian cotton both of which are absorbent, soft to the touch and weighty. We differ from our competitors in that we offer quite a tight hierarchy of products which all sit in one tier at a very competitive price.
in homeware is the new and exclusive online homeware range only available at The Hut. Featuring a range of soft furnishings, including bed linens, fitted sheets, cushions and super soft towels, all made to withstand the test of time.
Introducing in homeware – Behind the Scenes of The Brand
What’s your favourite in homeware product and why?
My favourite product is the washed cotton bedding in blush. Blush continues to be a leading colour for homeware in 2019 and is set to stay into 2020, it is such a versatile colour and can be paired back with a variety of fabrics and accessories from velvet cushions to brass lighting. The cotton feels super soft from the washing technique but it is also 200 thread count which adds even more to the soft touch.
